SHARP BLADES, SHARP LOOK, SHARP CAMPAIGN

Shark, Barracuda & Co. advertise for the new Fissler knife line

The new knives in the profession, perfection and passion lines from Fissler are not only really sharp, but also really beautiful – and absolutely right for an unusual introductory campaign. Under the motto “Really sharp isn't really enough,” the cookware manufacturer focuses on the new, striking design of the three knife lines.

“Design and sharpness are the core idea of our knife campaign. We have made use of surprising analogies from the animal kingdom to express this,” explains Stefan Loges, Fissler Marketing Director. “Testimonials” are provided, for example, by a shark and a barracuda, who score points with their sharpness, but not with beauty. As Fissler says: “Not everything that’s very sharp is also very beautiful.” The story is entirely different with the new knives: They combine both attributes, so that working with them and looking at them are equally enjoyable.

As of June, the new knives will be given the kind of POS presentation they deserve. Posters and flyers will arouse the curiosity of customers and provide them with information about the products. A POS module made of high-quality materials will provide a fitting presentation of these sharp beauties. In demonstrations that will take place regularly in stores, cooking enthusiasts will be able to experience the wonderful feel of these new knives.

About Fissler
Fissler GmbH has stood for high-quality cookware for decades. The company has been granted more than 200 patents and utility models in the past 50 years alone. The German family enterprise was founded in 1845 in Idar-Oberstein by Carl Philipp Fissler. Today the brand stands for cooking with pleasure and passion and is one of the world’s leading brands for high-quality cookware. The family enterprise employs a workforce of over 700. Fissler premium products are “Made in Germany” and distributed in more than 70 countries. For further information: www.fissler.com.




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