"Favourite brand" award in gold

KITCHENINNOVATION PRIZE 2011 for vitavit® edition
Fissler also given the "Favourite brand" award in gold

Idar-Oberstein, 11/02/2011

As in the past three years, a Fissler product will again be named KitchenInnovation of the Year® for 2011. Following in the steps of the solea® premium cookware line (2008), the vitavit® premium pressure cooker and the perfection knife line (2009), and the finecut vegetable and fruit cutter (2010), this year's prizewinner is the vitavit® edition.

The newest pressure cooker from Idar-Oberstein won over the jury, consisting of experts and consumers, with its perfect symbiosis of functionality and design. In addition to practical features like a novel steaming function, which makes a separate steamer unnecessary, and clever accessories like the vitacontrol cooking assistant, the vitavit® edition scored points with its clear design lines, which sets accents especially in its handle elements - in line with its motto: "prettier pressure cooking".

"Favourite brand" in gold
In addition to this, Fissler will be honored as "Favourite brand - the consumer’s choice", a special prize being awarded for the first time to mark the fifth anniversary of the KitchenInnovation prize. The gold seal of approval will only be awarded to companies that have been named KitchenInnovation of the Year ® for five products since 2007. "With this prize, our customers confirm the fact that we are on the right path: The right tool for every cook - for the joy of cooking", says Stefan Loges, Marketing Director at Fissler.

The KitchenInnovation prize is being awarded this year for the fifth time and is under the patronage of the Federal Minister for Food, Agriculture and Consumer Protection. Awards are given for functionality, product benefits, innovation and design. In addition to a jury of experts, consumers also judge the submitted products. The awards ceremony will take place on February 12th at the Ambiente trade fair in Frankfurt.

About Fissler
Fissler GmbH has stood for high-quality cookware for decades. The company has been granted more than 200 patents and utility models in the past 50 years alone. The German family enterprise was founded in 1845 in Idar-Oberstein by Carl Philipp Fissler. Today the brand stands for cooking with pleasure and passion and is one of the world’s leading brands for high-quality cookware. The family enterprise employs a workforce of over 780. Fissler premium products are "Made in Germany" and distributed in more than 70 countries.


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