Press Report

Fissler opens first brand shop in Europe

Hands-on brand world in Luxembourg’s premium center 

Idar-Oberstein, November 29, 2008 - Fissler, the world market leader in upscale cookware, opens its first European brand shop today. The German manufacturer will be presenting its extensive range of products centering around cooking in the new wing of the City Concorde Shopping Center in Luxembourg. In the open-view kitchen of the exquisitely equipped shop, visitors can take part in cooking demonstrations and product tests, thus personally experiencing the Fissler brand philosophy and the joy of cooking itself. The City Concorde Center promises its customers: "Les bons moments de la vie!" - in English: "The good moments in life!" Enthusiastic consumers will now be able to experience many such moments in the redesigned wing, shopping to their hearts’ content from Fissler and at ten other exclusive lifestyle shops.

"Luxembourg is a very attractive market for us, because the local consumers value the kind of high quality and perfection offered by our products," says Fissler CEO Georg Thaller. The concept, competitive environment, and location of the City Concorde Center are designed for consumers with very high standards and the appropriate spending power. This is why Fissler did not hesitate to take advantage of the opportunity to open a brand shop of its own here. CEO Thaller will officially open the shop on Sunday, November 30, 2008. In addition to special introductory offers and a multifaceted program, Harald Rüssel, the prominent star-winning chef also widely known in Luxembourg, will be enticing visitors with outstanding culinary delicacies. Rüssel is the owner of "Rüssels Landhaus", which was selected by the German trade magazine Der Feinschmecker as the "Restaurant of the Year 2008." For the opening celebration, he will be cooking exclusively for Fissler’s guests and customers.

Fissler products are characterized by the highest "Made in Germany" quality. At two locations in Rhineland-Palatinate, the finest of materials are used to produce high-quality, precision-finished cookware and kitchen accessories. Time and again, consumers and the trade public have been surprised by unusual innovations and new design concepts from the company’s own department for research and development. The more than 200 patents and utility models granted in the past 50 years speak for the company’s innovativeness and support its global position as a trailblazer in the top segment of the market.




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