EAT MORE FAST FOOD!

Bold introductory campaign for the new pressure cookers from Fissler

As of May 2009, with the vitavit® comfort and the vitavit® premium, a new generation of pressure cookers will be seen in kitchens all over the world. To launch these products, Fissler has created the "Eat more fast food" movement. With the help of road shows, Internet sites, and POS activities, the cooking icons of the 1950s will be experiencing a revival that is certain to attract a great deal of attention.

The provocative invitation to “Eat more fast food” will be visualized with apparent contradictions: A fresh seafood paella waiting to be eaten - in a hamburger box. A bunch of fine green beans sharing a cheap aluminum dish with a pink rack of lamb. The appetizing motifs will be seen on posters, flyers and displays. The core campaign message is: Now cooking can be faster, healthier and more delicious - for anyone. This gives “fast food” a totally new and appealing meaning. The introductory campaign will involve road shows in various countries. Anyone in the vicinity who is interested can personally experience just how fast and simply healthy food can be prepared in the new vitavit® models. On the Internet platform www.eat-more-fast-food.com, Fissler will provide information about these speedy cookers and how easy they are to use. The many healthy and fresh recipe ideas will make customers want to try out these new pressure cookers. Along with all the information, of course, there will be plenty of fun, too, including interactive games to play and win. The “Eat more fast food” movement will begin in May 2009.

About Fissler
Fissler GmbH has stood for high-quality cookware for decades. The company has been granted more than 200 patents and utility models in the past 50 years alone. The German family enterprise was founded in 1845 in Idar-Oberstein by Carl Philipp Fissler. Today the brand stands for cooking with pleasure and passion and is one of the world’s leading brands for high-quality cookware. The family enterprise employs a workforce of over 700. Fissler premium products are “Made in Germany” and distributed in more than 70 countries. For further information: www.fissler.com.




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