Press Report

FEAST WITH FINERY

Cutlery from Fissler: Loving attention to detail
Idar-Oberstein, February 8, 2008 – Cookware manufacturer Fissler is expanding its international brand portfolio. Twelve new cutlery lines are now being added to the product range and attest to the company’s feeling for fine table settings. The new, beautifully-designed cutlery will be part of a guidance system which will make it easier and faster for the consumer to select the right line at the point of sale.

The right cutlery for every table
The new cutlery system is based on three design-oriented Cutlery Worlds: classic-purist, aesthetic-chic, and traditional-informal. Four cutlery lines are assigned to each design line, which is subdivided into the price classes Premium, Comfort, Classic and Eco. For the sake of clarity, all of the classic-purist cutlery lines bear the names of Italian cities, the aesthetic-chic cutlery lines are named after French cities, and the cutlery lines in the traditional-informal Design World are named after Spanish cities.

Quality and variety
All of the cutlery lines are made of 18/10 stainless steel and can simply be placed in the dishwasher. The range includes both 30-piece and 68-piece sets, all packaged in a high quality packaging. The 30-piece cutlery set consists of six menu knives, forks and spoons, as well as six cake forks and teaspoons. The 68-piece set contains twelve of the above-mentioned cutlery pieces, plus two serving forks and spoons, a sauce ladle, sugar spoon, and cream spoon, and a cake server.

Feast with finery with Fissler cutlery. Fissler. Perfect every time.

About FisslerFissler GmbH has stood for high-quality cookware for decades. The company has been granted more than 200 patents and utility models in the past 50 years alone. The German family enterprise was founded in 1845 in Idar-Oberstein by Carl Philipp Fissler. Today the brand stands for cooking with pleasure and passion and is one of the world’s leading brands for high-quality cookware. The family enterprise employs a workforce of over 700. Fissler premium products are “Made in Germany” and distributed in more than 70 countries. For further information: www.fissler.com.




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